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To get more customers…
o Select a target that you can serve effectively.
o Create an identity in that market, and become widely known as the recognized “expert.”
o Develop a marketing message that compels your prospects to contact you to learn more about how you can help them.
o Establish a proactive referral program that converts your existing customers into deliberate centers of influence.

To get more dollars from each sale…
o At the time of purchase, suggest a money-saving larger size.
o Suggest add-on items, or other items or services that will complement the original purchase.
o Combine several related items into a package that would cost less than if purchased separately, but will sell for a higher total price.

To get customers to buy from you more often…
o Learn your customer’s needs, wants and desires, and create special offers or incentives for them to return to buy again.
o Develop a program of regular communication with your customers, i.e., newsletter, e-zine, postcards, fax, etc. Keep them informed on what’s new, etc.
o Contact them before they need to renew or purchase another product. This helps keep them away from the competition.

To increase your customers’ average buying lifetime…
o Call on your customers from time to time and let them know you’re thinking about them.
o Follow up with your customers to see how they’re enjoying or benefiting from using your products or services.
o Treat your customers with respect and appreciation. Show them you care about them.

Remember, your customers are the lifeblood of your business. Without them, you have no business. Take care of them, and they’ll make you a fortune.