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How to Raise Capital for Business

Contrary to popular belief, you do not necessary have to have millions for you to be able to open a business. In fact, some of the big companies today came from startup capital for as low as $1000. In all the planning stage of every new business, the section on how to...

Effective Marketing is Easy

Marketing… effective marketing doesn’t have to be difficult to be productive. But it must be done. If you fail to market, or if you market ineffectively, you can’t expect to remain in business very long, let alone grow your business. With the tremendous increases in...

Direct Response Marketing vs. Image Advertising

Direct-response advertising is designed to get your customers or prospects to become emotionally involved and to take a certain action… such as, call for more information, send in a response card or make a direct purchase. With institutional ads, you have no way of...

Why An Updated and Well Used Customer Database Is Important

By knowing exactly whom you have dealt with in the past, who you currently deal with, and who you would like to deal with in the future can dramatically change your business, your profits and your bottom line. If you’re not currently using a computer to keep track of...