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Presell, Use Testimonials

Your own clients are some of the best sources of endorsement you could possibly want. Especially if they are known to those you are marketing to, or if they have something else in common… perhaps they live in the same town, have similar businesses, belong to the same...

Don’t Just Meet Customer Expectations, Exceed Them

That quote comes from Walt Disney. It was the strategy he used for marketing Disneyland, and he said it could apply to any business, regardless of what that business sold or offered. Broken down to its individual components, it means this: “Do what you do….” That’s...